Drop 01 · EAT

yiayia and friends

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How a drop works

One brand. A few days. Then it's gone.

Each drop puts a single brand in the spotlight, and only for a few days.
You reserve at the Supply Price, and we order from the brand as soon as enough reservations are in.
Shipped from Europe, duties included, with the dispatch date announced from the start.

The brand

Who is yiayia?

Yiayia means grandmother in Greek. She is the character at the centre of everything this Athens studio makes — the all-knowing, down-to-earth figure who grows, cooks and shares.

Around her, a cast of friends from the human and the animal world. Together they carry a simple idea: take the food and the objects of an older Greece, and redraw them for people cooking today. Olive oil pressed on Crete and bottled in matte black ceramic. Fleur de sel gathered by hand on nine islands. Rusks twice-baked the way the island bakers still do.

yiayia and friends — Drop 01, The Daily Supply

The brand

Who is yiayia?

Yiayia means grandmother in Greek. She is the character at the centre of everything this Athens studio makes — the all-knowing, down-to-earth figure who grows, cooks and shares.

She rises while it is yet night. One could say it is she who awakens the sun.

The one who listens to the land, and reads the stars and the moon, the clouds and the wind. yiayia and friends

Why we love it

Serious food that refuses to look serious

Most fine-food brands ask to be taken solemnly. This one puts a pair of eyes on the bottle and then quietly delivers the real thing: cold-pressed Cretan oil with low acidity, pasta with milk in the dough, salt you finish a dish with rather than cook in.

We love that the packaging is worth keeping after the food is gone, and that nothing inside had to be compromised to earn it.